Capitola Village Produce Market - Capitola, California

Jenae L.

Excellent selection of fresh, seasonal produce, fine meats, sweets, nuts and spices. Charming store with sections extending into the walkway for an inviting feel.

They sell Fish Lady fish from across the street, all market priced according to the day. Seriously fresh, like same-day caught fresh. And it makes such a difference in the quality. All their meat is of the highest quality you can find in the area. Prices are worth it if you are looking for clean meat.

Nice array of bulk-dry food items such as rice, nuts, and candy. Really nice looking produce.

The store is clean, and the employees are very friendly. They make wonderful recommendations. Plenty of free parking out front.

Claudette D. U.

The market is newly renovated, and neatly laid out. The produce is really fresh and good. Best place to pick up your Marianne's ice cream

Octavio G.

Always double check prices in the counter at time of pay. I go there for RED FRESNO CHILLI PEPPERS $4.99 per lb it says in the price sign where the peppers at.
At the time of pay says $6.99 I told the lady cashier that I saw the price of $4.99 she went to check the price magically she grab from some of the price signs a one with a price of $6.99 she showed me. I went to point her where I got the fresnos and where the price at of $4.99. She called the “manager” to let him know the situation, in the mean time she starts arguing with me. “Manager” confirm price was $6.99 and that was set, no explanations or check the situation, he proceeded to leave the scene, I asked the lady cashier if this happens a lot because this is my third time that something like this happened in this store. First time 9/11/2024, second time 10/16/2024 and today’s 12/24/2024, the lady cashier got very update and start arguing more and more in a very aggressive mood, she ended walking out and “manager” appears saying you want it or not, OF COURE I WANT IT THATS WHY I CAME HERE.
I don’t care to pay any price, the situation here is that makes feel uncomfortable, it seemed like SCAM to me, like I mentioned this is the third time, first 2 I thought it was just a mistake but 3 times seems very weird.
I tried to visit and support local because I own a small restaurant as well, and I never ever had to give any review, but this one got my attention because there can be mature people not seeing prices and basically stealing money from them.
CAPITOLA COAST PROUCE I invite you to check your records of my last transactions 9/11, 10/16 and 12/24.
I was a loyal costumers of you since 2010 referring a lot of colleagues.
I just want to say thanks it was a pleasure consuming your products.

Lisa E.

Such a beautiful store! Amazing produce and meats, plus a large selection of baked goods, candy, etc. I wish I lived closer; this would be my go-to neighborhood store. The staff are super knowledgeable, friendly, and helpful. They will go above and beyond.

Also, seriously, they sell the most delicious sausage.

Marilyn S.

Love their produce quality, the fish is fantastic and super friendly people!

Diane H.

Such a cute little store jam-packed with delicious local produce! Picked up some local organic strawberries that were absolutely INCREDIBLE. Lots of gorgeous flowers too. Right around the corner from Gayle's bakery and definitely worth a stop!

Deirdre S.

Always a pleasure shopping at Capitola Produce! The produce is fresh and reasonably priced and I appreciate that none of the items are unnecessarily packaged in plastic. The staff is also lovely! They’re friendly and always helpful.

Thomas R.

My go to place for produce.
They also have fresh seafood.
Prices are very reasonable.
Love this place.